Why should I care about the way I browse the Web?

Websites monitor everything you do on the internet. Every advertisement, social media page, and website collects information on your location, surfing behavior, and other factors. The information gathered reveals more about you than you would anticipate. You may think you’re clever for never tweeting about your medical issues or revealing all of your religious convictions on Facebook, but chances are the websites you visit on a daily basis supply advertisers with all the information they need to determine your likes and personal interests. This is one of the reasons why tailored adverts remain one of the Internet’s most perplexing and unsettling developments.

How do I protect myself while surfing the web?

A browser plugin in the form of an Adblocker such as “Adguard blocker” and “Ublock Origin” prevent advertising and the data they gather from being displayed. Other plugins or anti-malware softwares such as Malware  prevent  malware from operating in your browser and provide an easy option to switch off ad blocking when you wish to support secure sites. When you combine uBlock with Privacy Badger, which prevents trackers, advertising will follow you less.  Disable interest-based advertisements from Apple, Facebook, Google, and Twitter to cut down stalker ads even further. Many websites allow you to opt out of data collecting, but you must do it manually. Simple Opt Out provides direct links to opt-out instructions for popular websites such as Netflix, Reddit, and others. This will not totally solve the problem but cut down on the data collected from your online behaviour and accounts. Websites monitor everything you do on the internet. Every advertisement, social media page, and website collects information on your location, surfing behavior, and other factors. The information gathered reveals more about you than you would anticipate. You may think you’re clever for never tweeting about your medical issues or revealing all of your religious convictions on Facebook, but chances are the websites you visit on a daily basis supply advertisers with all the information they need to determine your likes and personal interests. This is one of the reasons why tailored adverts remain one of the Internet’s most perplexing and unsettling developments.